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I build
brands with AI. data. purpose. strategy. GenAI.

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Insurance Marketing Manager & GenAI Leader in UAE & MENA — 12+ years driving digital transformation, AI-native brand strategy, and performance marketing growth across financial services in Dubai and the Middle East.

Growth Marketing AI-Native Strategy Brand Innovation Digital Transformation Performance Marketing MENA Specialist Stevie® Awards Judge Insurtech · Fintech Growth Marketing AI-Native Strategy Brand Innovation Digital Transformation Performance Marketing MENA Specialist Stevie® Awards Judge Insurtech · Fintech
Hitesh Bhogal
Insurance Marketing Manager · GenAI Leader · UAE

Building brands that connect and convert.

Marketing leader with over 12 years of experience driving revenue growth, go-to-market strategy, and brand building across B2B and B2C — leading digital transformation and brand innovation across the UAE and wider MENA region.

Bridging data-driven insights with creative solutions — from leading 360° campaigns that increased online sales by 50%, to building AI-native marketing strategies end-to-end.

A Computer Science degree (NMIMS) and a Master's in Global Business (SP Jain School of Global Management), on top of an early engineering career at Infosys — a rare blend of creative marketing and data-driven, technical thinking.

Insurance Marketing UAE
SEO, SEM, conversion optimisation & performance analytics for financial services
Generative AI Strategy
GenAI tools & automation to scale marketing operations across UAE & MENA
Brand Innovation
Award-winning insurance brand campaigns & creative storytelling for Dubai & GCC
Digital Transformation
Insurtech & fintech integrations, go-to-market strategy & product launches UAE
Worked with Nexus Insurance SALAMA Infosys Stevie® Awards SP Jain GIGICO
Tools & Tech Stack
ChatGPT
Claude
Gemini
Perplexity
Midjourney
Runway
Jasper AI
Google Ads
Meta Ads
GA4
Tag Manager
SEMrush
LinkedIn
Ahrefs
HubSpot
Salesforce
Mailchimp
Zoho CRM
Canva
Adobe CC
Hootsuite
Notion
Tableau
Power BI
Hotjar
Looker
Google Sheets
My Focus

I believe great marketing won't be driven by campaigns in isolation, but by the strategies that reinvent and connect them.

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Category-defining insurance marketing strategies and GenAI-powered frameworks that create platforms to change how financial services brands grow, connect, and scale across the UAE, GCC, and wider MENA region.

Work Together ↗
50%
online sales boost
via SALAMA's D2C launch
new revenue from a channel built from zero
20K+
qualified leads
generated per year
across B2B & B2C, AI-native throughout
AED2.1M
annual ad spend managed
across Google, Meta & programmatic
budget owned and optimised for ROI
Career Journey — Insurance & Financial Services Marketing UAE

Where I've made impact.

2023 — Present
Nexus Insurance
Group Marketing Manager

Own the end-to-end marketing function across the Nexus Group — scaling go-to-market for both the insurance brokerage and the DIFC-regulated wealth management business. Lead full-funnel campaigns including The Legacy Project for high-net-worth life-insurance clients, expanded brand presence into Bahrain, digitised 30+ acquisition processes, and embedded generative AI across automation and operations — all tied to revenue.

DIFC Wealth + Insurance GTM 154% LinkedIn Growth 10,900+ Newsletter Subscribers 30+ Processes Digitised
2016 — 2023
SALAMA Insurance
Senior Marketing Specialist

Launched SALAMA's direct-to-consumer online sales channel end-to-end for one of the UAE's largest Takaful insurers — building the performance-marketing function from zero and managing AED 2.1M in annual ad spend across Google, Meta, and programmatic to generate 20,000+ qualified leads a year. Drove fintech/insurtech adoption that cut onboarding time 40%, and launched WhatsApp sales journeys that lifted conversion 25%.

50% Online Sales Boost AED 2.1M Ad Spend Managed 20,000+ Leads/Year 40% Faster Onboarding
2015 — 2016
Gulf General Investment Co.
Management Trainee — Marketing

Marketed international retail brands (Sergent Major, IKKS, Manoukian) across the UAE and Oman — running thematic and tactical campaigns, in-mall branding, store activations, and post-campaign analysis. Early B2C brand grounding that complements the financial-services work.

Retail Brand Marketing Campaign Activation B2C Experience
2011 — 2013
Infosys
System Engineer

Built technical foundation with SIEBEL CRM, end-to-end technical design, and full SDLC supporting global clients. This tech grounding underpins every data-driven decision today.

Client Engagement Project Management Technical Leadership
The AI Marketer Podcast by Hitesh Bhogal

The AI Marketer

Real talk on AI, brand and the future of marketing. Hosted by Hitesh Bhogal.

Listen on Apple Podcasts Listen on Spotify Get Notified ↗
EP 01
▶
AI Isn’t Replacing Marketers. Bad Marketing Is.
AI isn’t coming for marketers — it’s exposing the ones who were coasting. Why the real threat was never the technology, and what separates the marketers who thrive from the ones who get replaced.
14:32
EP 02
▶
AI Turns Brands Into Media Companies
Every brand is becoming a publisher whether it planned to or not. How AI collapses the cost of content, why audiences now expect a constant feed, and what it takes to think like a media company.
18:28
EP 03
▶
The Rise of AI Influencers
What happens when influencers aren’t human anymore? AI-generated personalities are already building audiences, partnering with brands, and changing digital culture. Today, we explore the strange and fascinating future of virtual influencers.
15:31
EP 04
▶
Your Next Ad Agency Might Be One Person
A single creator with AI tools can now do the work that once required an entire agency team. So what does that mean for marketing, creativity, and the future of agencies? Let’s talk about it.
16:05
The AI Marketer
The AI Marketer
EP 01 — AI Isn’t Replacing Marketers. Bad Marketing Is.
0:00
14:32
Hitesh Bhogal
"Great marketing is hard — blending data with creativity, strategy with execution. My campaigns are proving it's possible to do both at scale."
HITESH BHOGAL, GROUP MARKETING MANAGER — NEXUS INSURANCE BROKERS
Testimonials

Voices from people who've worked with me.

Get In Touch ↗
JA
SK
MR
LT
AR
PK

Hitesh brings a rare combination of creative vision and analytical precision. His ability to connect data insights with brand storytelling elevated our entire marketing approach.

JA
Jonathan A. Senior Director, Nexus Insurance

His AI-native approach to marketing strategy is genuinely transformational. Hitesh doesn't just use AI tools — he builds systems that scale campaigns end-to-end.

SK
Sarah K. CMO, Insurtech Startup

The SALAMA Kind Beings campaign was a masterclass in purpose-driven marketing. Hitesh turned a simple insight into an award-winning, culturally resonant brand moment.

MR
Mohammed R. VP Marketing, SALAMA

Working with Hitesh means working with someone who takes ownership. He builds the systems and frameworks that sustain long-term, compounding growth.

LT
Lisa T. Head of Growth, Fintech MENA
Insights — Insurance Marketing & GenAI Strategy MENA

Read through marketing insights and perspectives.

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The $22,000 Question — Hitesh Bhogal on AI and professional data
AI Strategy
The $22,000 Question
I Let an AI Agent Run a Marketing Campaign for a Week — Hitesh Bhogal
AI Agents
I Let an AI Agent Run a Marketing Campaign for a Week. Here’s the Part Nobody Tells You.
Getting Content Cited by ChatGPT Instead of Ranked by Google — Hitesh Bhogal
Search & AI
I Tried to Get My Content Cited by ChatGPT Instead of Ranked by Google. Here’s What Worked.

Let's create something remarkable together.

↗
Connect — Insurance Marketing Consultant UAE

Let's create something amazing.

Looking for a marketing leader passionate about innovation, analytics, and building memorable brands? Always open to great opportunities.

Email connect@hiteshbhogal.com ↗ LinkedIn hitesh-bhogal ↗
HB
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